First of all Congrats to facebook for the completion of 10 blasting years on Social Medial which makes me to write about its future which is inside my mind. Before going there, lets know a bit about how it started and its current status.
Starting : Facebook was founded on February 4, 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. Before it was allowed for 13 + users but later they opened for all aged.(image: Mark Zuckerberg)
Facebook Statistics : By the end of 2013, facebook crossed it users by 1.15 billion And it shares almost 40% of total active Social Media users. Where twitter is on second position with 30%.
Facebook Revenue: Facebook 2013 total revenue is $ 1.458 ( which is less than previous year $ 1.585), where 86% revenue comes from advertising.
Well facebook is doing good on Charts but according to being a normal Social Media user, my view is different . Facebook can get down in upcoming 2 years.
Factors affecting facebook and its drawbacks:
1. Once we take a close look on regular users that what they are doing , I found that people are mostly sharing their images and some updates. Liking others images and updates .
2. If the image or status is related to personal life then people will like more (95% chance), but if update is related to some product ,news, article, etc , people will skip .So that many people started hating facebook.
3. Almost 90% are not staying online. They will simply open, like some updates or share own updates and log off. Average Online time is very less.
4. Number of users is increasing but their involvement is decreasing. That affected on its revenue in year 2013 (see graph: $1.585 to 1.458).
5. So many of advertising company will consider this point and may stop advertising in coming days. So facebook may loose its revenue as 86 % come from advertising.
6. Facebook is very open , so the people who likes privacy are moving to twitter and whatsapp.
7. Facebook has added many features like trends, hashtag, but in reality its not attracting the users because people like this things on twitter.
WhatsApp: As mobile users are increasing rapidly , so people are moving to whatsapp for messaging .Its more private, faster ,easy and secure.
Twitter: twitter has maintained its standard. People like to explore their thoughts and idea here because they get good response. Its more secure that’s why its not loosing their users and average Involvement time is increasing.
Conclusion: So finally conclusion is many people started thinking that facebook is just a site where you can get likes and comments on you images or status, that’s it. It may affect facbook badly. Coming days facebook needs to struggle a lot to attract their users and that new feature should be completely different from twitter or WhatsApp. Good Luck !!!
Starting : Facebook was founded on February 4, 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. Before it was allowed for 13 + users but later they opened for all aged.(image: Mark Zuckerberg)
Facebook Statistics : By the end of 2013, facebook crossed it users by 1.15 billion And it shares almost 40% of total active Social Media users. Where twitter is on second position with 30%. Facebook Revenue: Facebook 2013 total revenue is $ 1.458 ( which is less than previous year $ 1.585), where 86% revenue comes from advertising.What is the Future of facebook ?
Well facebook is doing good on Charts but according to being a normal Social Media user, my view is different . Facebook can get down in upcoming 2 years.
Factors affecting facebook and its drawbacks:
1. Once we take a close look on regular users that what they are doing , I found that people are mostly sharing their images and some updates. Liking others images and updates .
2. If the image or status is related to personal life then people will like more (95% chance), but if update is related to some product ,news, article, etc , people will skip .So that many people started hating facebook.
3. Almost 90% are not staying online. They will simply open, like some updates or share own updates and log off. Average Online time is very less.
4. Number of users is increasing but their involvement is decreasing. That affected on its revenue in year 2013 (see graph: $1.585 to 1.458).
5. So many of advertising company will consider this point and may stop advertising in coming days. So facebook may loose its revenue as 86 % come from advertising.
6. Facebook is very open , so the people who likes privacy are moving to twitter and whatsapp.
7. Facebook has added many features like trends, hashtag, but in reality its not attracting the users because people like this things on twitter.
Who are the Competitors of facebook ?
WhatsApp: As mobile users are increasing rapidly , so people are moving to whatsapp for messaging .Its more private, faster ,easy and secure.Twitter: twitter has maintained its standard. People like to explore their thoughts and idea here because they get good response. Its more secure that’s why its not loosing their users and average Involvement time is increasing. Conclusion: So finally conclusion is many people started thinking that facebook is just a site where you can get likes and comments on you images or status, that’s it. It may affect facbook badly. Coming days facebook needs to struggle a lot to attract their users and that new feature should be completely different from twitter or WhatsApp. Good Luck !!!
